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This site blsmroofing.com states the following, "Our goal is simple Doing what we say we will do for our customers." Our analyzers noticed that the webpage said " By doing what we say we will do, BL has earned a reputation for problem solving and long-lasting roofs." The Website also stated " We take pride in that reputation, but even more, we see it as a mandate for the future. We install both steep and low-slope roofing slate, shingles, metal, TPO, PVC, EPDM and vertical wall panels. Our sheet metal shop fabricates all kinds of custom pieces for retail customers. We give you the best value for your ." The website's header had roofing as the most important keyword. It was followed by roof, bloomington, and indiana which isn't as highly ranked as roofing. The next words the site used was sheet metal. best was also included but could not be viewed by search engines.